Whether you're a scientist, an aspiring entrepreneur, a product manager, or a business strategist, this course is designed to equip you with the essential skills and knowledge to successfully transform innovative ideas into viable products that stand out in the competitive market. In this course you will dive deep into the dynamics of commercialization, encompassing everything from initial market research and competitive strategy to product development, and effective marketing strategies. You'll not only learn the theoretical underpinnings of commercialization but also engage in practical, hands-on activities that simulate real-world challenges. To ensure an interactive course, candidates are highly recommended to demonstrate interest in commercialization and innovation, indicating their motivation to engage deeply with the course material and apply the concepts to real-world scenarios.

The course will begin in the morning on March 31. Students are expected to arrive on March 30 (travel day). 

Day 1, Understanding commercialization, market analysis and segmentation: Students will dive into the basics of commercialization, understanding its importance and lifecycle. They will learn key business concepts such as business models and value propositions, followed by practical market research techniques to identify and analyse customer needs and market segments.

Day 2, Product design and development: Students will focus on the development and operational aspects of bringing a product to market. They will engage with product design through the application of design thinking principles and learn how to conceptualize, develop, and test a Minimum Viable Product (MVP). Students will practice design thinking by developing a product of their choice in groups and will be expected to develop an MVP.

Day 3: Market plan: Students will focus on the final stages of bringing a product to market, emphasizing marketing, sales, and pitching strategies. They will learn to develop detailed marketing plans, understanding how to develop a marketing mix and use that for positioning purposes.

Day 4: Concluding Day and departure (April 3)

Don't forget to add CV, transcript of records and statement of purpose when you apply! 

A mixed methodology that blends theory with practice will be used. Each day would begin with theoretical lessons to establish foundational knowledge, using lectures, presentations, and discussions to cover concepts such as market analysis, product development, and commercial strategies. Following theoretical sessions, the course would incorporate practical, hands-on activities. Preferably, candidates should have a specific idea or project they wish to commercialize. This requirement ensures that participants are not only invested in learning but can also apply course concepts directly to their own innovative endeavors. 

Open