What is the role of marketing in the non-commercial world ? Studying patient orientation in public hospitals
| Host Institution |
Université Paris-Saclay |
|---|---|
| Start | 2024-10-21 09:00:00 |
| End | 2024-10-21 12:00:00 |
| Duration | 3 hours |
| Mode | Online |
| Location | Paris, France |
| Contact Person | Marie-Eve Laporte marie-eve.laporte@universite-paris-saclay.fr |
This course aims to demonstrate how marketing can be used in a non-commercial setting and in a service logic, using the example of patient care in public hospitals.
This 3-hour hybrid course will take place in Sceaux, France (Université Paris-Saclay), and will consist of a conference and discussions with students.
Participants will get a certificate of attendance from the EUGLOH Alliance.
Registrations open: 2024-07-05 13:00:00 CET
Registrations close: 2024-10-11 23:59:00 CET
Registrations close: 2024-10-11 23:59:00 CET